The story of RazoRock began on an Italian holiday in 2009. Joseph’s father-in-law, a retired Italian barber, asked Joseph to find and bring back alum stones. Alum stones were very hard to find in North America at that time, and his father-in-law couldn’t shave without them! Joseph enlisted his uncle Michael for the hunt, and Michael eventually found a bunch of alum stones in a small shop in Lucca, Tuscany. Both Michael and Joseph were curious about these salty-looking stones, so they tried them. They wetted them and rubbed them on their faces after shaving, and you know what? They worked! The stones sealed small nicks, tightened the skin, and helped eliminate skin irritation after shaving. An idea and a business were born immediately!

The business started as a hobby and pastime, but when they both were the first to dive into the world of traditional wet shaving, they quickly realized how luxurious and fulfilling this lost art of shaving could be. Michael and Joseph began connecting with artisans of shaving soaps and aftershaves in Italy, commissioning them to create special formulations under the RazoRock brand. Passion took over, and with the support of some very early and loyal customers, a hobby turned into a real business! Today, RazoRock offers a whole range of wet shaving products, including Italian shaving soaps with special recipes, handcrafted pre- and aftershaves, shaving brushes, traditional razors, a wide selection of natural deodorants, and much more. RazoRock is a grassroots business, and Joseph and Michael owe their growth to their customers. The power of the internet and direct distribution, combined with word-of-mouth recommendations from customers, allows Joseph and Michael to put their passion for Italy and Italian-inspired products into every RazoRock product!